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Information Regarding Cookie Files and Tracking Technologies

This document explains how MetaNowa utilizes cookies and analogous tracking technologies when visitors interact with our digital landing pages and service offerings. In compliance with rigorous data governance frameworks effective as of 2026, we are committed to absolute transparency regarding how digital identifiers are deployed to optimize user experience, ensure technical stability, and analyze traffic patterns.

By accessing and navigating our web presence, you acknowledge the deployment of tracking mechanisms as outlined in this policy, subject to your explicit consent preferences where legally mandated. We continuously review our data collection practices to align with evolving regulatory expectations across European jurisdictions, ensuring your digital footprint remains protected against unauthorized access.

Categorization and Operational Scope of Deployed Cookies

To ensure clarity and granular control, we segment all tracking files into distinct operational categories. Each category serves a specific purpose, ranging from fundamental site mechanics to advanced statistical analysis and promotional targeting.

Strictly Necessary Identifiers

Essential cookies are mandatory for the basic operation of our landing pages. Without these mechanisms, core functionalities such as secure authentication, load balancing, and session management cannot be maintained. These files do not store personally identifiable data and cannot be disabled through our internal preference center.

• Session Management: Retains your temporary navigation state across multiple page requests.
• Security Tokens: Mitigates cross-site request forgery and safeguards transactional integrity.
• Consent Recording: Stores your preferences regarding cookie deployment to respect your privacy choices on subsequent visits.

Analytical and Performance Metrics

Analytical cookies allow us to evaluate visitor behavior, aggregate traffic volumes, and identify potential bottlenecks within our service infrastructure. These files collect anonymized statistics regarding page load times, popular navigation paths, and user interaction frequencies.

• Traffic Attribution: Measures the volume of inbound visitors and identifies referral sources.
• User Journey Mapping: Analyzes aggregate clickstreams to improve information architecture and content relevance.
• Performance Monitoring: Detects technical anomalies and script execution failures in real time.

Marketing and Promotional Tracking

In alignment with advertising standards, including Google Ads content policies, marketing cookies are deployed to deliver relevant promotional material and measure advertising campaign efficacy. These mechanisms track your interactions across multiple domains to build a pseudonymous profile of your commercial interests.

• Retargeting Pixels: Displays tailored service offerings based on your previous browsing behavior on our platform.
• Conversion Tracking: Evaluates the success rate of specific marketing campaigns and inbound referral channels.
• Frequency Capping: Limits the number of times a specific promotional banner is displayed to an individual user.

Data Retention Periods and Security Safeguards

The lifespan of individual cookies varies according to their functional classification. Temporary session identifiers expire automatically the moment you close your browser window. Persistent tracking files remain stored on your device for predetermined durations, ranging from thirty days up to twenty-four months, unless manually deleted.

We implement robust technical and organizational security measures to protect the integrity of collected information. All data transmitted via tracking mechanisms is encrypted using industry-standard protocols. Access to aggregated analytical logs is strictly restricted to authorized personnel bound by confidentiality obligations.

Third-Party Data Processing and External Integrations

Certain tracking files originate from external service providers, such as analytics vendors and advertising networks. These third parties may process your data outside your immediate jurisdiction, subject to strict contractual guarantees and standard contractual clauses ensuring adequate levels of data protection.

We ensure that all external partners comply with rigorous privacy standards and do not utilize collected information for unauthorized independent purposes. You retain the right to review the respective privacy policies of our third-party partners for further details regarding their data handling procedures.

User Control Mechanisms and Browser Configuration

You retain absolute authority over the deployment of non-essential tracking technologies. While strictly necessary cookies are required for platform functionality, you can modify your browser settings at any time to block, restrict, or delete existing cookies.

• Google Chrome: Navigate to Settings, select Privacy and Security, and adjust the Cookie and other site data parameters.
• Mozilla Firefox: Access Options, select Privacy and Security, and configure the Enhanced Tracking Protection levels.
• Apple Safari: Open Preferences, navigate to the Privacy tab, and manage website tracking options.
• Microsoft Edge: Go to Settings, choose Cookies and site permissions, and manage your storage preferences.

Please note that disabling certain categories of cookies may impair the functionality of our services and limit your access to specific interactive features on our landing pages.

Updates to This Policy and Contact Information

This document is subject to periodic review and modification to reflect operational changes and regulatory updates. The latest revision date is indicated by the macro 2026-09-18. Continued use of our digital assets following any modification constitutes formal acceptance of the updated terms.

If you have any questions, formal inquiries, or concerns regarding our cookie practices, please reach out to our data administration team using the following official communication channels: Telephone: +48 182585288, Electronic Mail: [email protected], Physical Location: ul. Augustyna Szamarzewskiego 21/2, 60-514 Poznań.